Off the back of subcription successes such as Netflix, HelloFresh & Dollar Shave Club, consumer goods are heavily moving to subscription models to serve demand for convience, reliability and to save on packaging and over-consumption.
H&M is currently investing in subscription based fashion and lifestyle product: Following a successful soft launch, Singular Society is now open for business. Offering quality. sustainably produced product at wholesale prices; Singular Society operates on a members only subscription model. H&M has also launched a collab between ARKET & Circos, offering a subscription based Kids clothing rental service, perfect for fast growing kids.
Rental without subscription.
High-end retailer Rebecca Minkoff LLC has begun offering hundreds of clothing items on its website for rent, now without requiring a membership in a rental subscription service like those offered by some other fashion companies.
Consumers will see a new “Borrow” option for the items underneath the usual e-commerce buttons such as “Add to Bag.” Two-week rentals will cost 25% of the product’s retail price.
The offering uses technology from CaaStle Inc., which has also created rental-subscription programs for companies like Express LLC and Gap Inc.’s Banana Republic brand.
Rebecca Minkoff wanted to give customers an easy way to get its designer clothing and handbags without committing to a purchase or a subscription, especially as workplaces and other social venues reopen, according to Uri Minkoff, chief executive and co-founder of Rebecca Minkoff.