Getting the latest pair of kicks has been remixed and reimagined as KYX World changes the rules with the world’s first subscription platform offering wide access to authentic, limited edition sneakers and styles that have garnered world-wide hype. With a try-before-you-buy and non-committal sneaker access model, KYX aims to democratize access to rare sneakers with a new, more intelligent way to consume. Subscribe to KYX and get fresh sneakers every month — wear them, and then choose to keep them, buy them, or swap them out for a new pair next month.

As drop culture has cultivated an exclusivity factor that has limited access for everyday consumers, KYX World co-founder and CEO, Brian Mupo, saw an opportunity to fill a whitespace in the market. “I believe KYX can and will become the platform where people from all walks of life go for their favorite sneakers. KYX serves as an authentic and inclusive representation of street and sneaker culture in a way the community does not currently reflect,” said Mupo. 

In addition to accessibility and affordability, KYX addresses the other limiting elements of the sneaker world — space and consumption. The allure of copping the latest and greatest is still high, but the need to purchase and keep a pair of high value shoes that strictly take up space is wearing down. 

KYX Executive Creative Director and sneaker connoisseur, jeffstaple says, “You can always buy what you’ll know you’ll love, but now, with KYX, here’s a way to try out all the latest heat while saving space and money. I’ve been a fan of sneakers for decades and have been fortunate enough to build my brand in this space. I’m excited to be part of the KYX team as we help define the next evolution of the culture.” 

In bridging the gap between the almost unattainable, limited-release sneakers and everyday consumers who want to feel good in wearing said sneakers, KYX stands to disrupt the industry with the tried and true model of rental access. KYX offers four levels of access with the choice to opt-in to selections of brand new or lightly worn sneakers. Lightly worn sneakers undergo an extensive cleaning and sanitizing process, utilizing Reshoevn8r products, to bring them to a ‘near new’ appearance.  

At launch, KYX has over 275 styles ranging in price from £200 to £2,000 on the resale market and is stocked with an inclusive run of women’s and men’s adult sizing. Subscribers who don’t see a particular style or size are encouraged to reach out to KYX Digital Concierge, Sloan.

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